DIGITAL PRODUCT DESIGN, TEMPLATE SYSTEM & UX ARCHITECTURE
Designed for Flothemes (Squaremuse)
CLIENT
Flothemes (Squaremuse)
ROLE
Visual & Template Designer
SCOPE
Digital Product Design
Design System Development
Template Architecture
Squarespace Typography & Color System
UX Structure
STRUCTURE
Squaremuse aimed to expand its Squarespace offering with a refined editorial-style template for photographers.
The challenge was to create a modular system that balances visual storytelling, structured hierarchy and flexibility — while operating within Squarespace limitations.
HIERARCHY
BALANCE
Consistency
The visual system was tested across content-heavy and conversion-focused sections to ensure structural clarity and consistency. Typography, color styles and spacing rules remain cohesive across varying layouts and use cases.
Flow
Capri was developed as a modular digital ecosystem including portfolio, blog, services and e-commerce modules. Each page type follows a consistent design logic, ensuring visual continuity and scalable content structure across the entire template.
ADAPTATION
The template maintains structural consistency across desktop, tablet and mobile environments.
Impact
Capri evolved into a cohesive digital ecosystem combining editorial aesthetics, modular UX logic and scalable design structure.The system enables creative professionals to present their work with clarity, flexibility and refined visual consistency.
