Product Design · Template System · Component Architecture
A commercial website template designed as a modular content system – built for structural flexibility, scalable publishing and consistent visual hierarchy.
Client
FloAgency Inc. (Squaremuse Market Supply)
Capri was commissioned by FloAgency Inc. for Squaremuse – a template marketplace operating as part of the Squarespace ecosystem. The brief required a complete website system designed for commercial release: a modular framework that could serve diverse content types, adapt to different users and scale across the platform’s global customer base.
Role
Product Designer – sole designer on the project
Scope
Template Architecture
Component System Design
UX Structure & Content Flow
Style System
Mobile & Desktop Design
Design Documentation
System approach
The template was structured as a set of reusable content blocks rather than fixed page layouts. Each block follows consistent spacing rules, typographic hierarchy and component logic – so pages can be composed flexibly without breaking visual or structural coherence.
This decision was driven by the end user context: creative professionals who need to adapt the system to their own content without designer support.
Content architecture
Page types were mapped to three content flows – portfolio, editorial and commerce – each built from the same component set. Navigation, conversion sections, blog and product pages share the same underlying structure, ensuring consistency across the full system.
Same system. Different content structures.
Squarespace constraints as design input
The platform’s fixed breakpoint system required structural decisions to be resolved at design level rather than during development. Responsive behaviour was defined at component level, allowing sections to preserve hierarchy, spacing and layout consistency across device sizes within Squarespace’s preset constraints.
Deliverables
Full desktop and mobile design across all pages, web style kit, component documentation, internal video walkthrough for the development team, and promotional materials for the Squaremuse marketplace listing.
Outcome
The result is a scalable publishing framework built on modular UX logic and reusable content structures. The system supports long-term adaptability without requiring redesign cycles for new content types or layouts.
