Editorial Design · Content Systems · Visual Storytelling
Over 17 years of editorial design, content systems and visual storytelling across lifestyle, fashion, culture and branded publications. Creating structured content experiences through typography, hierarchy, visual curation and long-form editorial design.
Overview
Client
Image management d.o.o.
This work spans more than 17 years of editorial design across lifestyle, culture, fashion and branded publications.
Projects included feature articles, interviews, shopping guides, trend reports, beauty content and visual storytelling formats – balancing editorial clarity with strong visual identity.
The focus was not only on aesthetics, but on creating structured content systems that help readers navigate information effortlessly.
Scope
Editorial Design
Content Design
Publication Systems
Visual Storytelling
Content Hierarchy
Role
Lead Editorial Designer – concept to production
Focus
Content hierarchy
Editorial storytelling
Visual systems
Typography
Content curation
Publication design
Editorial Structure
Recurring editorial formats required clear content frameworks that could accommodate different themes while maintaining consistency across issues.
Layouts were designed as modular systems balancing storytelling, product presentation and visual hierarchy within a scalable publication structure.
Editorial Storytelling
Complex long-form articles required careful hierarchy, image integration and typographic pacing to support readability across multiple content layers.
Lifestyle & Trend Features
Trend-focused editorial features combined product presentation, visual storytelling and curated content into cohesive seasonal narratives.
Visual Composition & Product Presentation
Product-focused editorial layouts relied on composition, scale, spacing and visual hierarchy to transform individual assets into cohesive editorial experiences.
Visual Systems & Editorial Art Direction
Editorial feature designed around a cohesive visual system. Photography was refined and unified through colour grading, typography and recurring graphic elements, creating consistency across multiple spreads and strengthening the overall narrative.
Branded Editorial Content
Branded editorial content required balancing commercial objectives with editorial credibility. Products, interiors and automotive content were curated around a single visual theme, ensuring sponsored material remained naturally integrated within the editorial experience.
Beauty & Educational Content
Beauty features combined educational content, product recommendations and structured information design to support reader engagement and clarity.