Brand System & Visual Guidelines
Overview
Commissioned by the Slovenian Institute of Adult Education, this project involved developing a structured and scalable visual identity for the National Strategy for the Development of Reading Literacy.
The objective was to establish a professional brand system capable of supporting institutional communication across official documents, publications and digital materials.
CLIENT
Slovenian Institute of Adult Education (Andragoški center Republike Slovenije)
INDUSTRY
Public Institution · Education · Government Strategy
SCOPE
Brand Identity · Visual System · Guidelines · Print & Digital Applications
MY ROLE
Lead Designer – Concept development, typographic hierarchy, color system and comprehensive visual guidelines
The identity needed to reflect institutional credibility while remaining accessible and clear for diverse stakeholders. As a national strategy document, the system had to function across long-form publications, official documentation and supporting materials.
Ensuring visual consistency and scalability over time was a central requirement of the project.
A modular typographic hierarchy and structured layout system were developed to provide clarity and visual stability across complex documents.
The visual guidelines define logo usage, spacing rules, color application and document structure, creating a cohesive and adaptable framework for future communication.
LOGO System
A structured typographic hierarchy was developed to ensure clarity and readability across long-form institutional documents.
Grid & Structure
The logo construction and clear space system ensure proportional consistency and correct application across formats.
Typography System
A structured typographic hierarchy was developed to ensure clarity and readability across long-form institutional documents.
The developed brand system provides a structured and sustainable visual foundation for the National Strategy, ensuring clarity and consistency across institutional communication while supporting its long-term strategic mission.